If reading Michael Kubal’s book, The Construction Waterproofing Handbook doesn’t sound like a page-turner to you, we won’t hold it against you.

But there is one invaluable principle that you must know if you’re going to make your property maintenance cost-effective.

In the short video above, we dive into what Kubal’s “90% / 1% Principle” is and how you can use it to provide clients value with incredible cost savings.

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